Integrated Marketing Communications Report ( Iphone 5s ) Research Paper

Integrated Marketing Communications Report ( Iphone 5s ) - Research Paper Example With the passage of time, Apple aims become more direct with its customers through expanding its business internationally and target a larger number of audiences (Hunt 2010). The change in the preference of the customers has lead the company to adopt different and innovation non-traditional marketing techniques advertising their product. However, market segmentation and trends prevailing in the targeted audience are predominating factors to stimulate Apple’s marketing strategies for iPhone. This Integrated Marketing Communication Report mainly focuses on the choices and marketing strategies of Apple for sales and promotion of i5s (Wilcox 2014). In order to assess marketing strategies of iPhone 5s number of print advertisements from Australian local magazines and newspaper has been used to develop understanding about the marketing techniques of iPhone 5s. In addition, several non-traditional advertisements have also been used develop understanding about the marketing strategies of iPhone 5s. Customer’s preferences, behavior and brand image is also been analyzing in the report for in-depth understating of Integrated Marketing Communication of iPhone 5s. Current marketing communication methods of iPhone 5s have been analyzed in the paper in order to develop future recommendation for marketing strategies of iPhone. Apple iPhone 5s is a sixth generation touch screen smartphone developed by Apple Inc., it has been preceding in the iPhone 5c (Wilcox 2014). iPhone 5s is featured with the different designs that included the different colors of the phone, aluminum based body with thinner and lighter weight than the other mobiles with a wider A6 system on chip, 64 bit architecture, fingerprint identity sensor, faster camera, LTE support, wide range of applications and updated version of iOS 7. iPhone 5s has launched with the different colors, Gold, Silver and Space Grey that is

Discussion and Conclusion Essay Example | Topics and Well Written Essays - 2250 words

Discussion and Conclusion - Essay Example for â€Å"prefer not to interact with the community† (?=6.29). The high mean score of the number of the respondents were as a result of negative perception towards the community as well as the rewards associated with teaching in the community schools. The low motivation in the school communities makes many people to shy away and don’t want to interact or take part in any activity which might join them together. It may also have resulted due to the conflict which exists between that group of teachers and the community in question causing the disparity. As many people would like to identify themselves with certain aspects of the society, others seems to rebel and don’t want to be associated with certain aspects of the community hence limiting their interaction. The similar situation was the same with respondents who â€Å"would prefer not to interact with the community in the future† (?=6.13) items; and, second, more modest expectations of the improvement of community relatedness, as indicated by lower mean scores for items such as â€Å"could become closer if interacted a lot† (?=4.85). ... This group of participant may be made up of the teachers who came from that community and can freely interact with the community if they became closer to them. At the same time, the scores may represent those individuals who have not identified themselves with the community and have not realized the benefits. Competence scores present an even more striking result related to the science teachers’ perception of both their own teaching performance and the one of the whole schools community. This is indicated by the mean value for â€Å"feeling pretty good at teaching science in urban schools† (?=2.09), close to â€Å"highly unlikely† response, with the noteworthy higher mean (?=5.85) for â€Å"feeling pretty good compared to other science teachers†. The above mean scores shows that many teachers feels pretty good in teaching science subjects unlike the small number which does not feel pretty good for the teaching of the subject At the same time, autonomy supp ort score show less strong preferences of the survey participants, with total score as well as the separate item statistics appearing to be generally close to neutral estimates. An interesting insight in this regard can be provided by the observed modest but highly significant correlation between perceived autonomy support and negative community-related experience. The low score on the Autonomy support for the principal is as a result of negative attitude that teachers community have on the principal/administration. This might be as a result of a number of factors related to community involvement in running of the schools affairs as well as issues related to good governance and ethics. The results from ANOVA and one-sample t-tests indicated